Wonderfruit Turns 10: A Decade of Culture, Sound, Nature, and Immersive Experiences Across 40+ Stages
Wonderfruit returns for a landmark 10th edition, expanding its celebrated fusion of culture, art, music, and nature into a year-end experience at The Fields, Siam Country Club. From December 11 to 15, 2025, the festival will unfold across a carefully designed landscape that foregrounds circularity and sustainability while presenting an ambitious lineup of international and regional artists, Thai Molam legends, chef-led dining moments, rituals, workshops, and talks. This milestone edition continues Wonderfruit’s decade-long mission to explore mind, nature, and sound, offering audiences and artists alike a platform to discover culture from fresh perspectives. The festival has teased a second wave of programming that deepens its core themes and broadens its reach, ensuring a transformative experience for first-time attendees and returning fans alike.
A decade of Wonderfruit: festival overview, vision, and setting
Wonderfruit marks a pivotal milestone this year, celebrating ten years of curating experiences at the intersection of culture, art, music, and nature. The Fields, set within the expansive grounds of Siam Country Club, serves as a canvas for a multi-sensory journey that invites visitors to engage with the environment in meaningful ways. The organizers have stressed that sustainability and circular design remain at the heart of every decision, influencing stage concepts, installations, food systems, and audience interactions. The event is framed not merely as a temporary gathering but as a platform for ongoing cultural dialogue that extends beyond the festival dates, signaling the intent to transform Wonderfruit into a year-round hub of creativity and collaboration. This forward-looking stance reflects a commitment to long-term community building, ongoing experimentation in artistic practice, and the nurturing of partnerships across local and international communities. By blending immersive performances with hands-on workshops, reflective rituals, and culinary explorations, Wonderfruit 2025 seeks to deepen the dialogue between people, planet, and creativity while maintaining accessibility and inclusivity as guiding principles.
The festival’s architecture features more than 40 stages spread across open-air venues and reimagined natural amphitheaters. Each space is conceived to harmonize with the landscape while offering audiences intimate encounters with the art and performances on view. Beyond music, the festival’s programming traverses visual arts, interactive installations, and participatory experiences designed to foster a sense of connection—between artists and audiences, between cultures, and among attendees themselves. In anticipation of a broad spectrum of experiences, Wonderfruit 2025 emphasizes collaborations with artists, designers, chefs, and practitioners who push boundaries and invite new ways of experiencing culture. The emphasis on sustainability also shapes logistic choices, from waste management and energy use to transportation and on-site infrastructure, reflecting a holistic dedication to responsible event design.
Set against the backdrop of The Fields at Siam Country Club, Wonderfruit 2025 builds on the festival’s reputation for curated moments that blend contemplation with celebration. The venues are positioned to entice exploration, with secret spaces, forest clearing dancefloors, and natural vantage points designed to offer audiences surprise and delight as they navigate the festival grounds. The aesthetic is intentionally conceptual, inviting attendees to interpret and engage with the spaces in ways that best suit their own journeys through the program. In short, this edition is presented as a comprehensive cultural festival that transcends conventional music lineups to offer a holistic, multi-disciplinary experience anchored in community, sustainability, and curiosity.
The creative direction for 2025 continues to foreground a diverse array of artists and traditions. The programming aims to balance globally recognized acts with regional and emerging talents, ensuring a spectrum of sounds and visions that reflect Wonderfruit’s global reach and local roots. Attendees can expect performances that span multiple genres, from contemporary electronic music to traditional and regional forms, all woven into a larger narrative about the interplay of mind, nature, and sound. As the festival unfolds, the audience is invited to participate in workshops, conversations, and installations that provoke reflection while offering opportunities for hands-on learning, collaboration, and cross-cultural exchange.
This year’s edition also underscores the importance of family inclusivity and accessibility. Acknowledging the diverse needs of attendees and the desire to welcome newcomers, the festival introduces new accessible options and programs designed to ensure that more people can immerse themselves in Wonderfruit’s unique blend of experiences. The event schedule and programming are crafted to ensure that visitors can curate a personalized itinerary that aligns with their interests—whether they arrive seeking immersive art, meditative rituals, culinary journeys, or high-energy performances. In sum, the tenth anniversary edition presents a meticulously designed tapestry of cultural experiences, anchored in sustainability, collaboration, and transformative encounters with art, nature, and sound.
Music with purpose: Sonic Minds, MSCTY_Studio, and immersive soundscapes
Wonderfruit 2025 broadens the sonic palette by introducing a dedicated program branded as Sonic Minds, created in collaboration with MSCTY_Studio. This initiative centers on soundscapes purposefully crafted to elevate well-being and mood, extending the festival’s listening experience beyond conventional concert formats. Throughout The Fields, audiences will encounter live performances and installations that blend music with wellness concepts, inviting participants to explore how sonic environments can influence emotional states, focus, and relaxation. The concept is designed to reach audience members in unconventional spaces, turning corners of the festival into intimate auditory experiences that feel both intimate and expansive. The aim is to create a curated, contemplative layer within the broader festival atmosphere, where sound becomes a medium for healing, introspection, and heightened awareness.
The Sonic Minds program will be experienced across multiple venues and moments, encouraging a non-linear, exploratory approach to listening. Attendees can expect a mix of live sets, immersive sound installations, and participatory sound-based activities that leverage spatial audio, resonant frequencies, and carefully designed acoustic environments. This approach aligns with Wonderfruit’s enduring commitment to wellness-in-art and to presenting art forms that resonate with contemporary conversations around mental health, community, and sustainable living. By integrating sonic design with site-specific installations, Sonic Minds aims to broaden the festival’s impact, providing nuanced listening experiences that complement dance-forward acts while inviting reflection and mindful engagement.
The collaboration with MSCTY_Studio is particularly noteworthy for its emphasis on innovative production and spatial storytelling. MSCTY_Studio’s approach combines architectural thinking with sonic experimentation, creating environments where sound is not merely a background element but a central experiential feature. This synergistic partnership is expected to yield performances and installations that transform spaces into acoustic landscapes, encouraging attendees to engage with music on a perceptual level that enhances overall well-being and connectivity with the surrounding environment. In sum, Sonic Minds represents a forward-thinking initiative within Wonderfruit’s programming, reinforcing the festival’s reputation for blending art, science, design, and healthful living into a cohesive, immersive experience.
Molam World: Northeastern Thai culture in performance, cuisine, and art
Molam World sits at the heart of Wonderfruit’s programming, spotlighting Northeastern Thai musical traditions, as well as associated culinary and artistic expressions. The program elevates Molam—an enduring and influential genre in the Isan region—by presenting a mix of contemporary interpretations and classic performances. The isan sound, with its roots in melancholy melodies and expressive vocal lines, is celebrated alongside its modern emanations, creating a bridge between tradition and reinvention. The Molam World section invites festival-goers to experience a curated cross-section of performances and collaborations that honor regional heritage while inviting new listeners to engage with a living musical culture.
The lineup features a blend of seasoned Molam artists and contemporary interpreters who bring fresh perspectives to the genre. Among the featured acts are Paradise Bangkok Molam International Band, renowned for their dynamic interpretations of Molam repertoire and their role in popularizing the genre on the international stage. The presence of Rungfa Kulachai, a respected figure in the Molam community, adds depth and historical continuity to the program. International names are also included to reflect Wonderfruit’s global reach, with Giles Peterson contributing his acclaimed global DJ approach and Ustad Noor Bakhsh presenting a cross-cultural dimension that speaks to the festival’s broadened horizons. In addition to concert performances, Molam World introduces a new multipurpose Molam Theatre, designed to host dialogues, performances, and experiential demonstrations that deepen understanding of Molam’s heritage and contemporary relevance. The Molam Bus, an iconic element of the Molam World experience, provides a mobile stage for performances and short shows, enabling more intimate and dynamic audience interactions as the festival circulates through its grounds.
Molam World also extends into the realm of food and art. Northeastern Thai cuisine, featuring Isan specialties, becomes a sensory complement to the music, highlighting regional agricultural products, flavors, and cooking traditions. The festival’s culinary program includes experiences where visitors can explore Isan culinary techniques and ingredients through chef-led showcases and interactive dining moments. Art and installation components associated with Molam World further enrich the sensory landscape, weaving visual and tactile elements into the musical journey. These elements collectively create an immersive Molam-centric environment that celebrates Isan culture as a living, evolving practice rather than a static tradition.
The incorporation of Molam into a global festival narrative also reflects Wonderfruit’s broader mission to foreground regional voices within a cosmopolitan context. By presenting Molam as a living art form that intersects with performance, food, and visual storytelling, the festival invites audiences to encounter cultural specificity in a way that remains accessible and resonant for an international audience. Molam World, as conceived for Wonderfruit 2025, aims to be a hub of discovery, dialogue, and exchange—where audiences encounter the lineage and future directions of Northeastern Thai culture through a richly staged, multi-disciplinary lens.
Venues reimagined: secret forest dancefloors, natural amphitheaters, and a kinetic Baan Bardo
A defining feature of Wonderfruit is its spatial imagination—the way venues are conceived to transform environments into living stages. For 2025, the festival expands this approach with venues reimagined to maximize immersion, discovery, and sustainable design. The concept includes secret forest dancefloors tucked into the woods, intimate glades that reveal surprising performances, and natural amphitheaters that blend seamlessly with the landscape. These spaces invite festival-goers to wander, stumble upon performances, and craft personal itineraries that feel serendipitous and intimate rather than curated and linear. The design ethos emphasizes integration with nature, using materials and arrangements that minimize environmental impact while enhancing the wonder of encounter.
The sheer diversity of stages is a key attribute of Wonderfruit’s identity. With more than 40 distinct venues, the festival offers a spectrum of acoustic environments, aesthetic themes, and audience proximities. Each space is calibrated to provide distinctive viewing and listening experiences, ensuring that attendees have the opportunity to engage with performances in unique contexts. From grand outdoor arenas to secluded alcoves, the venues are designed to accommodate a wide range of genres and performances, including electronic music, live ensembles, and experimental art installations. The intention is for attendees to discover performances in surprising ways, allowing for spontaneous moments that become central to the festival memory.
Among the most talked-about venue concepts is Baan Bardo, a new installation conceived by Wit Pimkanchanapong. Baan Bardo features a kinetic maze and a multi-dimensional programming approach that invites visitors to navigate through shifting configurations of space, light, and sound. The maze’s design supports a layered experience in which movement, perception, and time intersect. It is positioned as a centerpiece of Wonderfruit’s architectural storytelling, offering a playful yet contemplative space that fosters curiosity, exploration, and social interaction. The kinetic maze concept aligns with the festival’s broader interest in interactive, participatory experiences that blur the line between spectator and creator.
Wonderfruit’s approach to venue design also includes considerations of accessibility and inclusivity, ensuring that visitors with diverse needs can comfortably enjoy the experience. The multi-venue layout enables attendees to tailor their festival journey, selecting routes that align with personal interests—whether one seeks high-energy stage performances, intimate acoustic sets, or immersive art experiences. The visual language across venues emphasizes sustainability, with thoughtful material choices, energy-conscious production, and careful waste management integrated into the festival’s build. In aggregate, the venue strategy for Wonderfruit 2025 reinforces the festival’s reputation for inventive, environmentally mindful spatial design that amplifies the cultural moments on stage.
Interactive art and installations: 20+ immersive works inviting human connection
A cornerstone of Wonderfruit’s experiential approach is its array of interactive art installations. The 2025 edition features more than 20 installations that encourage human connection, reflection, and playful engagement. These installations are designed to be physically and emotionally engaging, inviting visitors to participate, contribute, and interpret the works in personal ways. The breadth of installations reflects a deliberate emphasis on social interaction, communal experience, and contemplative practice—three themes that echo throughout the festival’s programming.
Among the notable contributors are Ab Rogers Design, whose Social Interventions project invites participants to interact with socially oriented design interventions that encourage collaboration, dialogue, and shared experiences. The installations by Pinaree Sanpitak feature steel and stone elements that form communal tables, inviting people to gather, converse, and share in a tactile, material setting. Satit Raksasri’s Singing In My Mind dome presents an immersive auditory and spatial experience designed to engage attendees in meditative listening and communal reflection. TeaRoom’s Microtopia installation, which includes tea-smoke ceremonies, provides a sensory, ritualized space where participants can engage in cultural practices around tea and ceremony. Each installation is conceived to function as a social and contemplative trigger—a catalyst for conversation, curiosity, and connection.
The installations are integrated into the broader festival network so that they do not exist in isolation but rather interact with performances, workshops, and other experiences. Visitors can move between art spaces and performance venues, choosing to spend time in a gentle, reflective environment or to pivot toward high-energy musical moments. The installations contribute to the festival’s overarching narrative about interconnectedness—the idea that culture, art, nature, and community co-create a dynamic ecosystem in which every participant can contribute to the living artwork of Wonderfruit.
From a curatorial standpoint, interactive art at Wonderfruit achieves a delicate balance between accessibility and depth. The projects are designed to be approachable for a broad audience while also offering layers of meaning that reward thoughtful engagement. The installations are positioned to encourage social interaction, collaboration, and shared experiences that resonate with Wonderfruit’s mission to cultivate empathy, curiosity, and a sense of global citizenship. By weaving art into the fabric of everyday festival life, Wonderfruit 2025 underscores its status as a platform where visitors do not merely observe but participate in the creation of culture and community.
Wellness and wonder: workshops, rituals, and global traditions
Wonderfruit’s programming for wellness and wonder spans a broad spectrum of practices, traditions, and modalities. The edition promises more than 100 workshops and rituals drawn from diverse global traditions, offering attendees opportunities to explore practices that nurture body, mind, and spirit. The wellness strand includes experiences such as quantum sound baths conducted in collaboration with Zen monks, providing a contemplative counterpoint to more energetic performances and immersive art experiences. In addition to sound-based practices, attendees can engage in ceremonial, tantric, and Amazonian-inspired rituals, among others, reflecting a holistic approach to well-being and spiritual exploration.
The workshops are designed to be accessible to a wide audience, with a mix of beginner-friendly sessions and more advanced explorations for seasoned participants. These sessions invite attendees to slow down, tune into their senses, and cultivate mindfulness in a vibrant festival environment. The inclusion of rituals rooted in global traditions aligns with Wonderfruit’s broader aim of fostering cross-cultural exchange and reverence for diverse ways of knowing and healing. The wellness program is also integrated with the festival’s culinary experiences, art installations, and performance lineups, creating an ecosystem where wellness practices can be woven into daily festival life rather than treated as separate or isolated activities.
The spirit of this wellness program is anchored in community, sharing, and learning. Workshops and rituals encourage interaction among participants, guiding them toward a sense of collective well-being and interconnectedness. The experiences are designed to be memorable, meaningful, and practical, enabling attendees to carry insights from the festival into their everyday lives. In doing so, Wonderfruit 2025 reinforces a holistic approach to culture that respects tradition while inviting contemporary interpretation, making wellness an essential and integral dimension of the festival experience.
Culinary journeys: Wonder Kitchen, chef-led feasts, and regional flavors
Wonderfruit’s culinary programming elevates dining to a centerpiece of cultural exploration. Wonder Kitchen returns with chef-led feasts that merge culinary artistry with storytelling, sensory engagement, and communal dining. Among the notable chefs is Deepanker Khosla of Haoma, a chef recognized for his commitment to sustainable, plant-forward cuisine, who contributes a multi-sensory dining experience that aligns with Wonderfruit’s ecological values. The culinary roster for 2025 also includes multi-sensory dining collaborations that push the boundaries of how food is prepared, presented, and enjoyed in a festival context. The Open Kitchen segment features Burmese home cooking experiences, offering attendees an intimate window into regional culinary traditions and techniques. Additionally, Life’s Market delivers a curated array of regional Thai foods, crafts, and workshops connected to agricultural traditions, providing a tactile, hands-on opportunity to explore Thai regional flavors and sustainable food practices.
The culinary program is designed to complement the festival’s artistic and ceremonial activities. Guests can expect food experiences that emphasize sustainability, seasonality, and local sourcing, as well as creative collaborations that pair food with music, installation art, and performances. By foregrounding chef-led journeys and regional specialties, Wonderfruit 2025 presents a culinary narrative that mirrors the broader cultural exploration of the festival. The food program is not merely about nourishment but about storytelling through taste, texture, and aroma, reinforcing the festival’s aim to illuminate local and regional cultures while inviting global audiences to experience Thai culinary heritage in innovative and immersive ways.
The presence of a diverse culinary program also reinforces Wonderfruit’s role as a platform for social and agricultural dialogue. Through workshops, tastings, and market experiences, attendees can gain insights into regional farming traditions, sustainable sourcing practices, and the artistry involved in transforming ingredients into memorable dishes. The culinary dimension thus becomes a bridge between culture, community, and the environment—an essential component of Wonderfruit’s holistic festival experience.
Founders’ reflections, ticketing, and accessibility
Reflecting on Wonderfruit’s decade-long journey, founder Pranitan “Pete” Phornprapha speaks to a moment of gratitude and forward-looking optimism. He notes that reaching ten years of Wonderfruit is a moment of gratitude and celebration, crediting the energy, creativity, and care of the community for what has been achieved. The founder also emphasizes a shift toward a new chapter—transforming Wonderfruit into a year-round cultural platform rooted in creativity and collaboration. The sentiment underscores the festival’s commitment to sustaining cultural exchange beyond the annual event and to sustaining momentum for ongoing artistic collaboration and community engagement.
In terms of access and participation, the festival has announced a new ticketing window. The next ticket sale opens from September 2 to September 4, 2025, at 6:00 p.m. local time (GMT+7). The sale window is described as having limited capacity and offering new accessible options designed to accommodate families, Thai youths under 25, and first-time visitors. These accessibility enhancements reflect Wonderfruit’s commitment to widening participation and ensuring that a broad cross-section of the community can engage with the festival’s offerings. The ticketing schedule provides an opportunity for prospective attendees to plan ahead, secure access to a diverse array of experiences, and join a community of creators and participants who share an interest in culture, sustainability, and collaboration.
The organizers have also indicated an emphasis on ensuring that Wonderfruit remains a welcoming space for diverse audiences. The inclusive programming, alongside the accessibility options, signals a continued commitment to reducing barriers to entry and enabling a wider cross-section of fans to experience the festival’s unique blend of art, music, cuisine, and communal rituals. As the festival approaches, potential attendees are encouraged to consider how their individual participation contributes to the broader goals of community-building, cultural exchange, and sustainable practice that define Wonderfruit’s ethos.
Conclusion doesn’t appear here; see final section for closing synthesis and reflections on the festival’s enduring impact, its evolving program, and its role in shaping conversations around culture, nature, and creativity in Southeast Asia and beyond.