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Technology

Frere’s Fashion Brand is Revolutionizing the Tech Bro Style

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In a world where tech moguls are known for their understated style, Frère is making waves with its luxurious and bespoke clothing brand. Founded by Davidson Petit-Frère and François Kress in March 2024, Frère has already attracted the attention of high-profile investors like Jay Z, Robert Nelsen, and Fred Ehrsam (co-founder of Coinbase). But what makes this brand so special?

A Blend of Classic Tailoring and Contemporary Elements

Frère’s clothing line is a masterful blend of classic tailoring and contemporary elements. According to Davidson Petit-Frère, co-founder and creative director of the brand, Frère aims to create pieces that are both timeless and fresh. "We combine elements of my Haitian heritage with the luxury and sophistication that defines the brand," Petit-Frère noted.

The brand’s aesthetic is characterized by high-quality materials, exceptional craftsmanship, and a keen eye for detail. From its wool knit tracksuits ($3,490) to cashmere overcoats ($5,990), every piece is designed to stand out without being too flashy. It’s the perfect blend of style and subtlety that tech moguls like Tim Cook, Jay Z, and Fred Ehrsam have come to appreciate.

A History of Excellence

Frère’s co-founders have a rich history in the luxury fashion industry. François Kress, for example, served as president of Fendi in North and South America before becoming CEO and managing director of Bulgari in North and South America and president and CEO of Prada Group for the U.S. Meanwhile, Davidson Petit-Frère worked in luxury real estate before launching his own clothing brand, Musika Frère, which specialized in bespoke suits.

The Tech Bro Aesthetic

But what about the tech bro aesthetic? You know, the classic look that’s characterized by Patagonia vests, hoodies, jeans, sneakers, and a T-shirt with your startup’s logo on it. While the core of this style has remained relatively unchanged over the decades, Frère is changing the game.

According to Kress, "Beautiful products like ours need to be experienced firsthand, not just through a screen." This means that customers will have the opportunity to experience Frère’s high-quality materials and exceptional craftsmanship in person. It’s an approach that sets Frère apart from other fashion brands and one that tech moguls are eager to adopt.

Investors Take Notice

Frère’s success hasn’t gone unnoticed by investors. Jay Z, Robert Nelsen, and Fred Ehrsam have all invested in the brand, recognizing its potential for growth and disruption in the luxury fashion industry. "We’re thrilled to have such an impressive list of investors who believe in our vision," said Petit-Frère.

A Storefront Experience

In a move that’s sure to delight customers, Frère is launching a storefront experience where customers can try on clothes, get advice from experts, and even customize their own pieces. It’s an approach that’s designed to provide a more intimate and personalized shopping experience.

"We believe that fashion should be experienced firsthand, not just through a screen," said Kress. "Our storefront will offer a unique opportunity for customers to engage with our products in a way that’s both fun and educational."

The Future of Luxury Fashion

Frère is poised to disrupt the luxury fashion industry with its innovative approach to bespoke clothing. With its blend of classic tailoring and contemporary elements, exceptional craftsmanship, and commitment to customer experience, Frère is sure to make waves in the tech world.

As the brand continues to grow and expand, one thing is clear: Frère is here to stay. And for those who value style, substance, and a commitment to excellence, Frère is the perfect destination.

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About the Author

Dominic-Madori Davis is a senior venture capital and startup reporter at TechCrunch. She is based in New York City and can be reached on Signal at +1 (646)-831-7565.