What You Can Do at XM Studios’ Singapore Flagship Store: Explore 300+ Statues, Themed Pods, Gelato Bar, and More
An emblem of premium collectibles and immersive culture, XM Studios’ flagship concept store in Singapore marks a significant milestone for fans of high-end statues and pop-culture memorabilia. Opened to the public after a high-profile preview, the store showcases XM’s most extensive in-house-designed collection, spanning beloved universes from Disney, Warner Bros. Consumer Products, and DC to Hasbro, Godzilla, Ultraman, Sanrio, and beyond. Nestled on the third level of the Kitchener Complex, this 19,000-square-foot flagship invites visitors to explore more than 300 prized statues in a carefully themed environment, where photography, display design, and tactile appreciation converge in a way that only a dedicated studio can deliver. The experience is built to cater to die-hard fans, casual visitors, and collectors alike, offering a cohesive journey through XM’s licensing catalog and its signature design language. This article explores the flagship’s layout, the exclusive debuts that accompanied its launch, the immersive Pod experiences that transport guests into favorite universes, in-house lifestyle offerings, and the broader significance of XM’s Singapore flagship in the context of the global collectibles scene.
Overview of XM Studios’ flagship store in Singapore
The flagship concept store stands as a full-scale manifestation of XM Studios’ mission to bridge art, storytelling, and collectible culture under one roof. The store occupies a generous 19,000 square feet across the third floor of a central Singapore complex, delivering a premium lifestyle environment that complements the studio’s core product lines. Inside, more than 300 statues—designed and produced in-house or through close collaborations with major IP holders—form a sweeping panorama across more than a dozen universes. The assortment spans Marvel, DC, Hasbro’s Transformers, Godzilla, Ultraman, Sanrio, and other beloved brands, illustrating XM’s breadth and its commitment to faithfully reimagining iconic characters in high-detail sculpture formats. The scale of the operation reflects XM’s evolution from a design studio into a retail and experiential space that engages fans beyond the page or screen, inviting them to study sculpture finish, paintwork, and poseable elements up close.
This flagship is designed to offer an integrated cultural experience rather than a simple showroom. The physical layout encourages fans to wander through a curated progression—from action-packed superhero realms to fantastical creature showcases and lifestyle collaborations—while providing ample opportunities for interactive photography and social media moments. The store’s architecture and merchandising emphasis emphasize the tactile nature of sculpture: you can examine texture, craftsmanship, and the engineering behind large-scale pieces, such as 1:3 and 1:4 scale statues that have become hallmarks of XM’s production philosophy. The experience is further enriched by a variety of display configurations, each organized to highlight the sculptural storytelling inherent in XM’s in-house design ethos. The overarching aim is to celebrate the convergence of artistry, licensing partnerships, and fan-driven enthusiasm in a single, immersive space.
From a visitor’s perspective, the flagship is positioned as a destination that can occupy several hours of exploration and discovery. While the store is open to the public, it was also made accessible for a pre-launch preview, indicating XM’s commitment to offering enthusiasts a chance to experience the space ahead of the mass opening. The proximity to Lavender MRT makes it a convenient option for locals and tourists alike, enabling easy access to a venue that blends gallery-like admiration with retail accessibility. The retail component is complemented by themed pods and immersive displays, which are designed not just to showcase statues but to spark conversations about design, licensing, and the narratives behind each character. Collectors can expect to encounter XM’s most ambitious pieces, including notable 1:4 scale sculptures and large-format busts, all arranged to maximize visual impact and audience engagement.
The flagship’s opening marks a strategic expansion for XM Studios, reflecting its growth trajectory and its ambition to present a holistic lifestyle experience. The store’s footprint is a tangible expression of XM’s identity as a Singapore-born company with a global footprint, anchored by a robust portfolio of licenses in the worlds of Disney, Marvel, DC, and beyond. The space also represents XM’s ongoing commitment to innovation in display design and retail presentation—an essential component of how modern collectible brands connect with fans, collectors, and new audiences alike. The combination of an expansive gallery-like layout, a curated retail section, and dedicated lifestyle zones demonstrates how XM has evolved from a producer of statues to a multi-dimensional brand that curates experiences around its core IPs. As such, the flagship serves not only as a showroom but as a catalyst for ongoing dialogue about design, licensing, and fan culture in Southeast Asia and beyond.
Launch highlights and exclusive debuts
The Singapore flagship opened with a suite of never-before-seen statue collectibles that underscored XM’s commitment to delivering fresh, coveted pieces to its most devoted fans. Among the standout debuts were new interpretations for Spider-Man—Absolute Carnage—and Avengers—Maestro (Exclusive), both of which drew immediate attention for their striking aesthetics and the reimagining of iconic characters in XM’s signature style. The Death Metal—Batman Who Laughs piece, a DC-inspired creation, was another highlight of the launch window, offering a darker, more mature tone that complemented XM’s broader DC array while signaling the studio’s willingness to explore edgy alternate visions within well-known franchises. These exclusive debuts served not only as showpieces but as signals of XM’s design cadence and its strategy for blending license fidelity with bold, salon-grade sculpture.
In addition to these high-profile exclusives, XM’s flagship featured the brand’s largest 1:4 scale statue to date—the War Machine. This monumental piece served as a visual centerpiece in a dedicated Launchpad area, emphasizing XM’s capability to deliver high-impact, museum-grade sculptures that can anchor a flagship’s narrative. The presence of War Machine in such a prominent position highlighted XM’s technical prowess, particularly in engineering, poseability, and finish at larger scales. It also provided a tangible reference point for visitors to compare scale, texture, and the subtleties of paint applications across different materials and lighting conditions. The War Machine piece reinforced XM’s reputation for ambitious, cinematic sculpture that resonates with both hardcore collectors and broader pop-culture audiences.
The store’s design philosophy for the launch emphasized theming and storytelling through a series of pods and vignettes. The pods are designed to host statue collections in curated clusters that represent different franchises and universes, allowing visitors to traverse from one world to another with a sense of narrative continuity. For instance, a DC-themed pod highlights XM’s Samurai line—a creative collaboration involving Warner Bros. Consumer Products and XM Studios—that spotlights Batman Shogun, Joker Orochi, Catwoman, and other characters reinterpreted through a fusion of samurai aesthetics and contemporary pop culture iconography. This approach extends across Marvel, DC, Transformers, Godzilla, Ultraman, and other licenses, offering fans recognizable characters reimagined through XM’s design lens. The launch thus established a modular, immersive blueprint that would define the store’s ongoing visitor experience.
One of the key attractions of the launch was the integration of various universes in a cohesive, experiential layout. The Marvel-themed pods showcased beloved figures such as Professor X, Magneto, and Wolverine, with the Avengers roster—including Iron Man, Captain America, Thor—also prominently featured for fans to admire and photograph. The DC side of the space offered a contrasting but equally compelling array, with the Batman Samurai line and related characters presented in a high-contrast setting that emphasized stylized armor design and cultural fusion. The Transformers pod, meanwhile, presented XM’s latest busts of Optimus Prime and Megatron, reaching a height of nearly one meter and delivering the dynamic presence fans expect from the Autobots and Decepticons. Ultraman and Godzilla also found their place in the store’s layout, signaling XM’s continued investment in dramatic, fan-favorite monsters and space-faring heroes.
Beyond the centerpiece statues, the flagship’s launch included an in-house Gelato Coffee Bar, 99, which combined a premium gelato tasting experience with a curated coffee program. The gelato offerings featured original flavors crafted by an in-house dessert chef, with combinations such as Sorrel, Creme Fraiche & Yuzu Jelly, and the Dulcey Chocolate & Seasalt with Whiskey drizzle, designed to pair with a sophisticated coffee program featuring locally roasted beans. This beverage and dessert concept complemented the sculpture display by inviting visitors to linger, savor, and reflect on the tactile and sensory dimensions of XM’s universe-spanning collection. The 99 bar was positioned as an essential waypoint within the flagship, encouraging extended visits and a sense of culinary exploration aligned with the gallery experience. The coffee program’s emphasis on quality and seasonality reinforced XM’s broader strategy of integrating lifestyle elements with collectibles, turning the flagship into a destination where art, gastronomy, and culture intersect.
In parallel with the sculpture and culinary components, XM’s flagship introduced the UNICA lifestyle space. This area was designed to showcase uniquely curated items sourced from around the world, including limited-edition and vintage designer pieces as well as a curated assortment of streetwear brands. The inclusion of high-fashion items beside licensed XM collectibles reinforced XM’s positioning as a lifestyle brand rather than a mere gallery or shop. The UNICA space provided fans and shoppers with a broader appreciation for design, branding, and collectible culture, creating opportunities for cross-category discovery and collaboration. By weaving fashion, streetwear, and collectible design into a single environment, XM established a multi-dimensional retail strategy that could attract new audiences while maintaining the loyalty of established fans.
These launch highlights established several core themes for XM’s Singapore flagship: exclusive debuts that amplify the prestige of collecting, immersive environments that encourage exploration and photo opportunities, and a broader lifestyle proposition that extends beyond statues into coffee, gelato, and fashion-infused experiences. The results were not only about selling statues but about curating a culturally resonant destination where fans can engage with XM’s licenses, artistic vision, and brand narrative in meaningful and memorable ways. The store’s initial success was a testament to XM’s ability to translate studio capabilities into a retail and experiential platform that supports ongoing product releases, collaborations, and experiential events, while continuing to build a loyal, globally-engaged community of collectors and enthusiasts.
Themed pods: journeys through beloved universes
The flagship’s core design feature is its array of themed pods, each crafted to reflect distinct universes and to present XM’s statues in context-rich environments. The DC-themed pod anchors the experience with XM’s Samurai line—a collaboration between Warner Bros. Consumer Products and XM Studios—featuring Batman Shogun, Joker Orochi, Catwoman, and other iconic characters reimagined through a fusion of traditional Japanese motifs and modern pop-cultural aesthetics. This pod highlights XM’s ability to translate licensing into sculptural reinterpretations that feel both familiar and radically reimagined. The SamuraI line’s presence in the flagship underscores XM’s willingness to push stylistic boundaries within the constraints and opportunities provided by major IPs, while still delivering a sense of dramatic narrative and heroic action that fans expect from DC’s pantheon.
On the Marvel side, the pods present a curated lineup of fan favorites: Professor X, Magneto, Wolverine, and additional Avengers staples, creating a storyline that emphasizes the mutant archetypes and superhero ensemble cast that have defined Marvel’s narrative arc for decades. The display of Iron Man, Captain America, Thor, and additional Avengers characters reinforces XM’s commitment to offering a comprehensive spectrum of Marvel’s pantheon, presented with the studio’s distinctive three-dimensionality and faithful texturing. The juxtaposition of characters across pods allows visitors to appreciate not only the sculptural fidelity of each piece but also the contrasts in design approaches among XM’s licenses. The ability to view these figures in close proximity and in dynamic poses enhances the viewer’s appreciation of scale, articulation, and finish—key facets for collectors and aficionados who analyze paint tones, weathering effects, and the intricacies of armor plating.
The largest national-international collaboration pieces expand beyond superheroes to include Transformer figures. XM’s Transformers pod features a pair of towering busts: Optimus Prime and Megatron, each achieving near-1-meter height and capturing the mechanical intricacy and imposing presence that fans associate with the Transformers universe. The Transformers realm in XM’s flagship serves to reaffirm the studio’s proficiency in sculpting machine-centric characters—where chrome-like finishes, metallic hues, and complex joint architecture demand exceptional engineering and craftsmanship. The space allocated to Godzilla and Ultraman further broadens the range of legendary biomes—monsters and guardians that have captivated audiences around the globe for decades. These displays underscore XM’s strength in delivering not only human or humanoid heroes but also colossal, monster-driven spectacles that translate power, scale, and menace into tangible sculptures.
In practice, these pods operate as more than mere display galleries. They function as storytelling ecosystems that guide visitors along a curated arc—from the mythic intensity of DC’s samurai-inspired Batman and Joker to the heroic camaraderie of Marvel’s Avengers, and onward to the kinetic energy of Transformers. The arrangement is deliberate: it invites fans to reflect on how XM translates IP into sculptural form, how different design teams approach the same character in varied visual languages, and how lighting, pedestal design, and backdrops contribute to the overall mood of each universe. By organizing the space into these discrete, immersive worlds, XM creates a navigable, emotionally resonant journey that remains legible for first-time visitors while offering depth for seasoned collectors who want to conduct in-depth sculptural study. The pods’ interior design choices—color palettes, display textures, and contextual props—are all purposeful, reinforcing the narrative identity of each license and elevating the perceived value of the statues within.
In addition to these major universes, XM’s flagship makes room for a curated selection of ultramodern and retro-inflected pieces, including the latest Ultraman and Godzilla releases. These inclusions reflect XM’s strategy to preserve a dynamic balance between evergreen titles and contemporary favorites, ensuring the flagship remains fresh and relevant across fan communities with varied interests. The result is a retail and experiential landscape that feels cohesive yet layered, where guests can observe both the continuity of XM’s design language and the breadth of its licensing partnerships. The pods are more than structural partitions; they are narrative devices that encourage engagement, photography, and discussion among visitors, a factor that contributes to the flagship’s status as a social and cultural hub in Singapore’s collectibles ecosystem.
In-house experiences: gelato, coffee, and UNICA lifestyle
A distinctive feature of XM’s flagship is its integration of in-house lifestyle experiences that complement the sculpture-centric core offering. The 99 Gelato Bar stands out as a culinary complement to the art-filled environment. This in-house gelato and specialty coffee bar emphasizes premium-quality, natural ingredients and features an array of flavor profiles designed to appeal to discerning palates. The gelato lineup includes inventive combinations such as Sorrel with Creme Fraiche and Yuzu Jelly, a dessert-forward option that blends bright acidity with creamy texture. The Dulcey Chocolate and Seasalt variant, which comes with a Whiskey drizzle, provides a more decadent, bold flavor experience. The gelato program is curated by an in-house dessert chef, signaling XM’s commitment to a cohesive aesthetic of design, taste, and indulgence that aligns with the premium nature of the statues on display. The coffee program, too, is a centerpiece of the in-store experience. The in-house bar partners with locally roasted beans to deliver specialty coffee of a standard that meets high expectations for flavor complexity and consistency. The seasonal rotation of beans provides a dynamic tasting experience that invites visitors to pair their beverages with the visual feast of XM’s statues, deepening the sensory engagement of the flagship.
Complementing the food and beverage offerings is UNICA, a lifestyle space within the flagship featuring uniquely curated items sourced from around the world. UNICA focuses on limited-edition and vintage designer items as well as a curated roster of streetwear brands, presenting a convergence of high-low fashion and collectible culture. This space reinforces XM’s broader branding strategy: to position XM Studios not merely as a producer of statues but as a lifestyle brand that intersects fashion, design, and pop culture. The inclusion of luxury and limited-edition items alongside XM’s own products creates opportunities for cross-category discovery, encouraging visitors to explore how collectible culture can exist in a broader design context. By weaving these lifestyle elements into the flagship, XM demonstrates a holistic approach to fan engagement—one that recognizes the importance of atmosphere, taste, and personal expression in the collectibles space.
The 99 Gelato Bar and UNICA space function in synergy with the statue displays, encouraging visitors to linger and immerse themselves in a multi-sensory environment. The combination of sculpture, coffee, gelato, and curated lifestyle items is designed to maximize dwell time, a key metric in retail experiences, while reinforcing the idea that XM Studios is a creator of culture rather than a conventional retailer. The flagship ultimately positions itself as a place where fans can slow down, appreciate artistry, capture memorable moments, and take home a broader set of lifestyle experiences. This integrated approach is a defining characteristic of XM’s flagship, setting a standard for how premium collectibles venues can coexist with culinary offerings and fashion-forward retail. By presenting a curated ecosystem that seamlessly blends art, gastronomy, and design, XM invites visitors to treat the space as a destination rather than a worksheet for shopping.
Visitor experience: navigating a spacious, immersive space
Size matters in the flagship, and the 19,000-square-foot footprint is purpose-built to accommodate a broad spectrum of displays and experiences. The store’s extensive footprint supports a variety of viewing angles, display heights, and lighting schemes that are tuned to showcase sculptural detail—the fine lines, subtle weathering, and vibrant color palettes that define XM’s craftsmanship. The space is designed to encourage a natural progression through the universes, with clear sightlines that guide visitors from the most instantly recognizable IPs to more nuanced pieces that invite longer inspection. The sheer volume of statues—over 300 in a single location—means there is always something new to discover, whether you are revisiting a familiar character in a fresh pose or encountering an obscure piece that captures the studio’s distinctive approach to licensing, design, and storytelling.
One notable aspect of the flagship is its emphasis on photography and social media-ready moments. The pods are configured to offer dramatic backdrops and composed sightlines that frame key statues against curated environments, creating opportunities for memorable portraits and close-up studies of sculptural technique. For fans who want to study finish quality, paint application, and sculptural anatomy, the flagship provides ample opportunities to scrutinize forms and textures from multiple angles. The presence of the large War Machine statue—the 1:4-scale monolith—further reinforces the flagship’s function as a centerpiece for iterative comparison across XM’s offerings. Visitors can apply the same critical examination they might perform in a gallery setting, which is a hallmark of XM’s approach to presenting high-end collectibles to a broad audience.
Merchandise and pop-up collaborations are integrated into the visitor flow as well. The store features a dedicated merchandise shop that carries XM products alongside select collaborations, including pop-up partnerships such as Batman X Puma-inspired items. The inclusion of these collaboration-oriented products expands the flagship’s appeal beyond the core statue audience, inviting fashion and sports-related crossover interest into the XM ecosystem. The merchandising strategy is designed to be both aspirational and accessible, offering collectors a chance to acquire items that complement their shelves without diluting the premium nature of XM’s core statues. The overall experience is carefully choreographed to balance awe-inspiring displays with practical retail opportunities, ensuring visitors can appreciate the artistry while also taking away tangible mementos.
The flagship’s atmosphere is enhanced by lighting, wall treatments, pedestal styling, and display fixtures that emphasize the sculpture’s three-dimensional presence. Lighting is used to accentuate texture and paint nuances, with attention paid to how reflections and shadows highlight the sculpture’s form. Pedestals are selected to harmonize with the statue’s color palette and scale, ensuring a balanced composition across the gallery-like space. The store’s signage and wayfinding are designed to be intuitive, allowing first-time visitors to navigate the pods with ease while enabling seasoned collectors to locate specific licenses and pieces quickly. The result is a visitor experience that feels deliberate, curated, and immersive, offering a sense of gallery familiarity while preserving the energy and excitement of a retail environment. For enthusiasts who plan a thorough exploration, the store’s layout supports a comfortable, unhurried pace that allows for deep appreciation of XM’s craft and licensing partnerships.
In addition to the on-site experiences, the flagship positions XM Studios as a hub for ongoing events, product launches, and community engagement. The presence of a performing design ethos and a dedicated showcase area means the space can host additional events beyond the initial launch. The flagship thereby acts as a living, evolving space that can adapt to new releases, seasonal campaigns, and collaboration-driven exhibitions, helping XM sustain momentum within Singapore’s vibrant pop-culture and collectibles community. The combination of a broad statue collection, accessible lifestyle experiences, and a thoughtful visitor flow makes the flagship a compelling, long-form exploratory destination that encourages repeat visits and deeper connection with XM’s brand narrative.
Strategic significance: XM Studios’ Singapore flagship in the global market
XM Studios began as a design studio in 2012 and has since evolved into a globally recognized player in the collectibles space. The Singapore flagship is not merely a retail storefront; it is a physical embodiment of the studio’s philosophy, licensing portfolio, and design capabilities. The store consolidates licensed IPs from Disney (including Marvel and Star Wars-related properties), DC, Hasbro, Godzilla, Ultraman, Sanrio, and more into a cohesive, immersive environment where fans can observe how XM translates iconic characters into three-dimensional sculptures. The presence of such a wide licensing footprint at a single site reflects XM’s negotiating strength, its track record in delivering high-quality, hand-finished pieces, and its ability to curate a touring showpiece that travels across borders through exhibitions and retail partnerships.
The flagship also underscores XM Studios’ strategic positioning as a lifestyle brand rather than a traditional manufacturer. By integrating a Gelato Bar, UNICA lifestyle space, and curated collaborations with fashion and streetwear brands, XM demonstrates a multi-disciplinary approach to fan culture. This approach resonates with contemporary consumer expectations, where fans desire an experiential, shareable encounter that blends art, flavor, fashion, and storytelling. The Singapore flagship serves as a flagship not only in physical terms but also in brand messaging, signaling XM’s intention to deepen its connection with Asian audiences while maintaining a global reach through licensing agreements, design collaborations, and distribution channels.
From a corporate perspective, XM Studios has positioned itself for expansion with strategic investments and capital-raising initiatives. The company’s growth story includes involvement from Temasek’s Heliconia Capital Management, and a tokenised offering on a digital securities platform, ADDX. This financial trajectory indicates a broader ambition to scale beyond Singapore, bringing XM’s distinctive blend of sculpture, licensing, and lifestyle experiences to new markets around the world. The flagship store in Singapore thus functions as a proving ground for XM’s retail and experiential model, offering a live case study of how premium collectibles brands can operate in dense, fast-moving markets while preserving a strong design-centric identity. The store embodies the brand’s commitment to quality, story-driven design, and audience-centric experiences, reinforcing XM’s status as a leading voice in contemporary pop culture collectibles.
In a broader industry context, XM Studios has earned recognition through awards and industry accolades that acknowledge its contributions to the field of design and collectible culture. The Singapore flagship aligns with this recognition by raising the bar for what a premium collectible experience can be in Southeast Asia, a region with a rapidly expanding interest in licensed statues and related lifestyle products. XM’s licensing portfolio—covering Disney (Marvel, Star Wars, and other properties), DC, Hasbro’s Transformers, Godzilla, Ultraman, Sanrio, and more—positions the studio at a strategic intersection of popular franchises and premium craftsmanship. The flagship thus functions as a living narrative about XM’s evolution: from a design studio to a global brand whose flagship in Singapore demonstrates its capacity to fuse artistry, licensing partnerships, and retail innovation into a single, enduring cultural destination.
The Singapore flagship also contributes to the local and regional ecosystem by serving as a magnet for fans, creators, photographers, retailers, and lifestyle brands. It offers opportunities for cross-collaboration, brand storytelling, and experiential marketing that extend beyond statue sales. For the Singaporean market, XM’s flagship reinforces the country’s status as a center for design and pop culture, attracting visitors who come to experience high-level craftsmanship and to engage with a brand that treats collectibles as a form of art and lifestyle. It’s a model that other studios and lifestyle brands can study for how to balance licensing relationships, product design, and immersive retail experiences in a way that tickets, pricing, and promotions alone cannot achieve. The flagship, then, stands as a landmark in XM’s ongoing journey—one that signals expansion, deeper licensing partnerships, and a more integrated approach to how fans interact with their favorite universes in the real world.
Practical details for visitors: planning your visit
For prospective visitors, the flagship’s operating hours are a practical compass for planning a meaningful visit. The store typically opens from Monday to Friday in the late morning through the early evening and operates during weekend days as well, with a consistent pattern that accommodates both weekday and weekend traffic. Visitors should anticipate a spacious environment designed for extended stays, with ample time to view the 300-plus statues that span a wide range of licenses and eras. The location’s accessibility is a plus for fans who are traveling from various parts of Singapore or the surrounding region, given the proximity to a major transit hub. While the exact address details are not the focus here, the store’s placement within a well-known complex on one of the city’s transit-friendly corridors ensures convenient arrival by public transportation, taxi, or personal vehicle.
When planning a visit, it’s helpful to set aside several hours to traverse the flagship thoughtfully. The sheer volume of pieces, the array of licensing universes, and the curated pods mean there is always something new to observe, whether a familiar character rendered with XM’s distinctive flair or a debut statue introduced during a special event. The in-house Gelato Bar and UNICA lifestyle space provide additional incentives to linger, making the visit not just a quick walk-through but a curated cultural experience. Visitors can expect a high level of attention to sculpture quality, finish, and presentation, with staff ready to share insights about design choices, licensing histories, and the studio’s creative process. Photos and social sharing are natural complements to the visit, given the iconic backdrops and dramatic lighting employed to highlight XM’s statues. The store’s design encourages photography while maintaining a distraction-free environment for admiring each sculpture’s artistry.
Shopping at the flagship includes access to XM’s broader product range, including limited-edition pieces, exclusive debuts, and merchandise tied to the brand’s ecosystem. The presence of a dedicated merchandise shop within the store ensures fans can take home elements that echo the XM aesthetic, from statues to apparel and accessories that align with the brand ethos. For those seeking a more immersive experience, the flagship’s pods offer the chance to study and compare different licenses, with an emphasis on XM’s own design language and its translation of IP into sculpture. The flagship is thus positioned as both a gallery-like exploration and a retail experience that invites repeat visits as new pieces are released and older lines are restocked or rotated. For visitors who want to maximize their time, reading up on XM’s licensing portfolio before the visit can enrich the appreciation of each statue’s design choices and the contextual backstory that informs XM’s approach to character interpretation.
As XM Studios continues to evolve, the Singapore flagship may host additional programming, events, and collaborations that align with its broader strategy of brand storytelling and experiential retail. The store’s capacity to host new launches, exclusive debuts, and cross-brand partnerships makes it a live platform for fans to engage with XM’s ongoing creative output. Visitors should stay attuned to future releases, event calendars, and potential collaborations that build on the flagship’s existing strengths: a richly textured, multi-universe environment where sculpture, lifestyle, and culture come together in a singular, immersive destination.
Conclusion
XM Studios’ flagship concept store in Singapore stands as a landmark achievement in the collectible culture landscape. By combining an expansive, in-house-designed statue collection with immersive pod-based experiences, a robust lifestyle program, and a commitment to licensing breadth across Disney, Marvel, DC, Godzilla, Ultraman, Sanrio, and more, the flagship provides a comprehensive, multi-sensory environment for fans to explore, learn, and connect. The store’s 19,000-square-foot footprint, its public accessibility, and its design-rich presentation demonstrate XM’s evolution from a design studio into a full-fledged lifestyle brand with retail, experiential, and cultural significance. The exclusive debuts—Spider-Man: Absolute Carnage, Avengers: Maestro (Exclusive), Death Metal: Batman Who Laughs—and the War Machine 1:4 scale statue anchor the launch as a high watermark for what XM Studios can deliver in terms of artistic ambition and licensing credibility. Themed pods across DC, Marvel, Transformer, Ultraman, and Godzilla universes provide a curated, narrative-driven journey that underscores XM’s mastery of sculptural storytelling and display design. Complementary in-house experiences such as the 99 Gelato Bar and UNICA lifestyle space expand the flagship’s appeal beyond statues, reinforcing the brand’s aim to be a holistic, lifestyle-forward destination for fans, collectors, and curious visitors alike.
As XM Studios continues to expand its global footprint, the Singapore flagship serves as both a culmination of its design and licensing program and a springboard for further growth. The store embodies a balanced approach to licensing partnerships, premium craftsmanship, and experiential retail, presenting visitors with a model for how collectible culture can thrive within a vibrant urban landscape. The flagship stands not only as a repository of XM’s most ambitious statues but also as a living embodiment of the company’s broader vision: to elevate pop culture to the realm of lifestyle and artistry, inviting fans to inhabit and reinterpret the worlds they love through sculpture, design, and shared experience. This milestone marks the beginning of a new chapter for XM Studios—one in which Singapore serves as a dynamic hub for fans to engage with the brand, while the company continues to push boundaries in licensing, design, and retail innovation on a global scale.