The Weirdness of Artificial Intelligence-Generated Advertising Revealed
The article discusses how companies are struggling to effectively promote AI and its applications. The current state of AI advertising is described as "objectively strange," with most companies focusing on vague, magical descriptions of AI’s capabilities rather than highlighting specific benefits or use cases.
Some notable examples of ineffective AI ads include:
- Claude ads that feel disconnected from the company behind them
- A Google billboard with a cheesy slogan
- Billboards in San Francisco promoting AI without clearly explaining what it does
The article suggests that companies are hesitant to promote AI as a solution for automating core aspects of human experience, which could raise concerns about job replacement. Instead, they seem to be focusing on vague promises and marketing language.
Some possible reasons for this phenomenon include:
- Companies not being clear about the benefits or use cases of AI
- Fear of raising concerns about job displacement
- Uncertainty about how to effectively communicate the value of AI
Ultimately, the article concludes that there is a need for more nuanced and effective communication about AI’s capabilities and applications.