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Technology

Amazon and HERE Partner on $1 Billion 10-Year Deal for AI-Powered Mapping and Location Services

Horizonstocks

In a significant development, Amazon (AMZN) and mapping and location technology company HERE have signed a 10-year, $1 billion agreement. This partnership will see HERE utilizing Amazon’s AWS cloud infrastructure to help automakers build location-sensitive technologies for their vehicles.

The Power of Cloud-Based Infrastructure

This team-up between HERE and AWS will enable automotive companies to access the tools they need to create so-called software-defined vehicles (SDV) as well as advanced driver assistance systems (ADAS) and automated driving (AD). SDVs are vehicles that receive software updates through the cloud, enabling new capabilities. For instance, Tesla (TSLA) offers a range of updates to its autos via internet updates, including an Apple Watch app that allows users to check their vehicle’s charge and control its locks.

A Decade of Collaboration

HERE and AWS have already been working together for the last 10 years, but the new agreement brings more capabilities around ADAS and AD to the fore. Part of this includes the companies’ new SceneXtract software, which is designed to recreate real-world environments to develop ADAS and AD features.

SceneXtract: A Game-Changer in ADAS and AD Development

SceneXtract makes it easier for automakers to pull data from HERE’s HD Live Map, a cloud-based mapping service that provides highly accurate information related to a particular road’s lane information, local vehicle features, geometry, and more. This functionality will help reduce the time it takes to prepare real-world simulations that automakers can use to train their own ADAS and AD functions without having to use real vehicles.

The Benefits of SceneXtract

SceneXtract marks a significant milestone in ADAS and AD development, providing developers with a powerful tool to reduce the time, cost, and complexity of simulating real-world scenarios. By utilizing the HERE HD Live Map and AWS’s AI-powered search capabilities, SceneXtract enables more efficient and accurate testing, allowing manufacturers to bring safer, more advanced autonomous driving technologies to market faster.

A New Era in Supply Chain Services

In addition to SceneXtract, HERE and AWS are setting up an agreement to build out HERE’s mapping and location information using AWS’s AI models and computing capabilities. This information will be offered via Amazon’s AWS Marketplace to third-party developers as a means to improve their own supply chain services.

Companies Already Benefiting from the Technology

Companies are already using this technology for real-time information about shipping important products and improving the accuracy of delivery estimates. The partnership between HERE and AWS is set to revolutionize the automotive industry, enabling safer and more advanced autonomous driving technologies to be brought to market faster.

What This Means for the Automotive Industry

The collaboration between Amazon and HERE marks a significant shift in the way automotive companies approach location-sensitive technologies. With SceneXtract and other tools at their disposal, automakers will be able to develop and deploy ADAS and AD features more efficiently and accurately than ever before.

A Bright Future Ahead

As the world moves towards increasingly complex autonomous driving systems, the partnership between HERE and AWS is set to play a critical role in shaping the future of transportation. With their combined expertise in cloud-based infrastructure, AI-powered search capabilities, and mapping technology, they will be at the forefront of innovation in this field.

What This Means for Automakers

For automakers, this partnership presents a wealth of opportunities. By leveraging SceneXtract and other tools provided by HERE and AWS, companies can accelerate their development timelines, improve the accuracy of their testing, and bring safer, more advanced autonomous driving technologies to market faster.

A New Era in Autonomous Driving

The collaboration between Amazon and HERE marks the beginning of a new era in autonomous driving. With their expertise and innovative spirit, they will be instrumental in shaping the future of transportation. As we look towards a world where vehicles are increasingly autonomous and connected, this partnership is set to play a critical role.

A Bright Future Ahead for Technology Companies

For technology companies, the partnership between HERE and AWS presents a wealth of opportunities for innovation and growth. By leveraging the combined expertise of both companies, they will be able to develop new tools and technologies that enable safer, more advanced autonomous driving capabilities.

Conclusion

The agreement between Amazon and HERE marks a significant milestone in the development of location-sensitive technologies for automotive companies. With their combined expertise in cloud-based infrastructure, AI-powered search capabilities, and mapping technology, they will be instrumental in shaping the future of transportation.

Key Points:

  • HERE and AWS have signed a 10-year, $1 billion agreement
  • The partnership will see HERE utilizing Amazon’s AWS cloud infrastructure to help automakers build location-sensitive technologies for their vehicles
  • SceneXtract software is designed to recreate real-world environments to develop ADAS and AD features
  • Companies are already using the technology for real-time information about shipping important products and improving the accuracy of delivery estimates